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via bestofthe80s.wordpress.com1 of 12
Advertising campaigns and slogans are a lot like "Rush Hour" sequels: hit and miss. We could talk all day about the great ones like "Breakfast of Champions" and "Just Do It," but how is that any fun? Instead, let's focus on some corporate slogans that either didn't stand the test of time or couldn't quite reach legendary status and were abandoned, and try to figure out why. (Hint: it's usually because they are awful.)
Domino's - "Avoid the Noid"
This one was both loved and hated depending on who you ask. But it was abandoned nonetheless. First appearing in 1986, the Noid mascot was fairly popular, appearing in numerous TV ads and even video games. Some time in the early '90s, though, Domino's stopped using the Noid in their ads and he appeared to have simply vanished. This caused public outcry and even boycotts, but to no avail, as he was never used again. However, he did make a brief appearance in 2011 in an online video game and Facebook page celebrating his 25th birthday.
There is an interesting story that may or may not explain why the Noid vanished. On Jan. 30, 1989, a man named Kenneth Lamar Noid held two Domino's employees hostage in one of the restaurants for five hours because he thought the ads were an attack on him. He demanded $100,000, a getaway vehicle and a copy of the book "The Widow's Son" from police, which they obviously didn't give to the lunatic. Noid surrendered soon after and was charged with kidnapping, aggravated assault, extortion and possession of a firearm. He ended up being found not guilty by reason of insanity. Avoid the Noid indeed.
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via Adpunch2 of 12
Budweiser - "Whassup?"
Here's an easy one. Sure, this commercial campaign had a huge following at the time, but if someone busts out a "Whassup?" these days and you don't get the urge to immediately punch that person in the ear, then you are obviously a robot programmed specifically to love dated catchphrases that ran themselves into the ground. And if that's the case, then "Pardon me, do you have any Grey Poupon?"
Seriously, if you don't remember how annoying this commercial is, try and sit through it. One minute has never felt more like a living hell.
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via CheapOair3 of 12
Virgin Blue - "Chuck a Sickie"
This one famously failed on about every level it could. The Australian budget airline ran this campaign in an attempt to get people to take advantage of their cheap fairs. However, those unfamiliar with Australian slang would most likely construe the phase as having something to do with grabbing an ill person and throwing him or her out of a plane. And even in Australia, the phrase is slang for taking a sick day. Though it was meant as lighthearted fun, Virgin Blue head Brett Godfrey was not amused at the encouragement of workplace absenteeism, and ordered a swift end to the campaign just 29 minutes after seeing it. What a party pooper. It was actually kinda funny.
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theonlymartin via Youtube4 of 12
Aspercreme - "You Bet Your Sweet Aspercreme"
OK, this one is the first on the list that was legitimately abandoned due to public outcry on Aug. 14, 2005. Or that's what we have to assume considering its slogan became the much lamer, nonsensical "You Bet If It's Aspercreme." What that even means, we'll never know. The thing about "You Bet Your Sweet Aspercreme" that was actually clever marketing (unlike most of the other slogans on this list) it that when you heard it, it drew your attention, which is something good marketing is supposed to do. However, running the ad during episodes of "Jeopardy" and "Wheel of Fortune" is probably what did it in, considering the people watching those shows are all comfortably in their 60s and 70s, and offended by literally everything and everyone but Wilford Brimley. But we'll always have the memories, because old people don't know how to use YouTube.
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via Food Network Humor5 of 12
Diet Coke - "You Are What You Drink"
So we're slightly healthier than soda then? If you are an avid Diet Coke drinker, just be sure to keep away from Mentos. You could explode. Pop Rocks too. You can never be too careful when you mutate into something you ingest frequently. Obviously, this campaign's message was misunderstood or just considered stupid, and after launching it in May of 1997 and receiving negative feedback, Coca-Cola quickly retrenched with new spots.
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via Quotescoop6 of 12
Carlsberg Beer - "Probably the Best Beer in the World"
"Probably" not the most assuring word in the world. It's easy to see why Carlsberg recently switched back to a tagline they used in 1957 and again in the '70s: "That Calls for a Carlsberg." Is it perfect? No. But at least they aren't saying that the situation "most likely" calls for a Carlsberg, so there's no need to second guess yourself anymore.
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via Dr Pepper Snapple Group7 of 12
7 Up - "Make 7 Up Yours"
When the slogan "Other Sodas Are for Doo Doo Heads" is just too juvenile, you bust out the big guns. Again, this is another of those long-running, famous campaigns that, in retrospect, just isn't that funny. But hey, they sold a lot of t-shirts, and it masked the fact that 7 Up is just terrible.
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via Coloribus8 of 12
AT&T - "CALL-ATT"
We have no idea why this ad campaign is no longer in use. It could be that David Arquette is just way too famous now. But it could perhaps also be that everyone and their grandmothers have cell phones, and these commercials were all centered around pay phones. Either way, like a lot of these other ad campaigns and slogans, these commercials were really annoying too. Case in point. Seriously, why was he constantly twitching like that?
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via tobaccodocuments.org9 of 12
Camel - "I'd Walk a Mile for a Camel"
Yeah, or most likely die trying. This ad campaign was originally introduced in the 1920s and again in the 1960s, prior to 1987's "Joe Camel." It just happens to be one of their many slogans over the years that is funny due to irony and how much we now know about cigarette smoking and what it does to the body. Some others include "For Digestion's Sake... Smoke Camels" (1937), "More Doctors Smoke Camels Than Any Other Cigarette" (1940s) and "The Solution" (referring to Camel Lights circa the 1970s).
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via Bullion Street10 of 12
De Beers - "How Else Can Two Month's Salary Last Forever?"
"A Diamond Is Forever." That slogan is catchy, it's romantic, and it should have been stuck with. And for the most part, it has been, as it is the De Beers Diamond Company's most famous long-running slogan since 1947. However, that didn't stop them from running an ad campaign in the '90s asking "How else can two months' salary last forever?" Many considered this to be a shameless ploy by De Beers to boost the average price of engagement rings, a theory proven stronger by the fact that their website used to contain a "two-month-salary guideline" calculator. They have since eased up on the whole two-month-salary thing, and have gone back to their classic slogan.
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via Ebay11 of 12
Smucker's - "With a name like Smucker's, it has to be good," and "If you find a better jelly, you buy it!"
What about the name Smucker's makes it good? Is it because it can easily be lampooned as "Yuckers" or even "F---ers"? Those don't sound all that delicious. The second slogan is just telling you something you already know, which is pointless, and from the looks of that exclamation point, it may even be a little threatening. Sadly for Smucker's, they've only gotten worse (and ridiculously longer) over the years with slogans such as "Smucker's may be yummy, your tummy may be too, but your grocer's freezer is not far from you!" and "Bread, jam and jelly in your belly, lick your spoon and cut your bread, then you will be Smucker's well fed." Not exactly memorable. Here's a good compromise: "With a name like Smuckers, who needs a good ad slogan?" Maybe an exclamation point for good measure too.
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via WIRELESS AND MOBILE NEWS12 of 12Next: The Least Helpful Yahoo! Answers Ever
Verizon - "Can You Hear Me Now?"
Sound the trumpets, because this dead horse is finally on its way out. According to The Atlantic, the guy who played the "Test Man," Paul Marcarelli, was given notice via email in September 2010 that Verizon would be phasing him out. Strangely enough, he's almost as happy about it as we are. Apparently, his contract with Verizon forbade him from taking any other jobs. Can you imagine being an actor and having to play only one role for eight years?
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